Sometimes, work comes along that really makes you stop and think. And usually, those pieces of work are so simple that you wonder why no-one ever thought of it before. This spot for Amnesty International by TBWA Paris and Warm and Fuzzy productions is no exception. I’ll bet it took some time to shoot and then to make it all look so smooth, but the overall effect is of a gorgeous piece of work that gets the point across very effectively.
Amnesty are consistent in the strength of their messages, and at a time when the world is in such disarray, their message is timely and sorely needed. Human rights and the defence of same is a constant battle.
Funny how these things work. Last night, I happened to catch that old cult classic, “The Lost Boys” on Sky Movies. I never got around to seeing Lost Boys 2, but I will definitely be watching Lost Boys 3, The Thirst, because….. our very own and favourite Italian director, Dario Piana directed it. Shot down in South Africa, there is quite the internet buzz about it, and knowing Dario, he’ll have had the best fun as he’s a bit of a horror buff. So here is the official trailer from Warner Bros. Much of the internet buzz is about whether we’ll see a return to the glory days of the original, or if this sequel will tank like Lost Boys 2, The Tribe. But I know that Dario is a great director, and he’ll bring lots to the party. But for now….
..even cows running. Love, love, love this, but really wish that the client hadn’t put the ‘product enjoyment’ moment in, the ad could have carried the message with just the cow and the product sequence. Still, good job for Muller Corner, a running cow in slow motion, with a dream.. (Oh and note how clean that cow is. Someone had to do that, and got paid for it!)
Not too much to say about this, I just like it. 4 weeks of shooting, a lot of which is time lapse, a lot of paint, and a lot of people. I can only imagine that the phrase, “It’s like watching paint dry”, must have seemed so apt when they were shooting this. Motion control, very slow moves and then stitching it all together in post production……
Seems like this is going to be a great example of how to do an integrated campaign, so I’m looking forward to seeing what they do in this local market. Nice work.
Still busy, busy in here. Bidding to New York, and several agencies in Dublin, all made even more interesting by the Ash Cloud from Iceland, which has meant that Skype video conferencing has really shown it’s mettle. I just hope that airspace across Europe will stay open now so that things can get back to normal, including the business of commercials production. Incredible how reliant we’ve become on air travel.
But today, we’re going to post two spots. The first for Philips, as part of their parallel lines campaign, from DDB London.
DarkRoom is, well,…. dark. An interesting concept, and I’ll bet it was a tricky prep job.
See it here:
Our second spot is for Warburtons bread. The very tongue in cheek approach made me smile this morning.
