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April 21, 2010

Dark

by Max Brady

Still busy, busy in here. Bidding to New York, and several agencies in Dublin, all made even more interesting by the Ash Cloud from Iceland, which has meant that Skype video conferencing has really shown it’s mettle. I just hope that airspace across Europe will stay open now so that things can get back to normal, including the business of commercials production. Incredible how reliant we’ve become on air travel.

But today, we’re going to post two spots. The first for Philips, as part of their parallel lines campaign, from DDB London.

DarkRoom is, well,…. dark. An interesting concept, and I’ll bet it was a tricky prep job.
See it here:

Our second spot is for Warburtons bread. The very tongue in cheek approach made me smile this morning.

April 1, 2010

New work from Antony Easton.

by Max Brady

So, here’s why we were running around power stations with our hands in our pockets. (Apparently, it’s too dangerous to put your hands above your head…. never mind bringing in camera gear!)

Directed by Antony Easton for Rothco, this is our latest work, and we’re very proud of it.
Edited by Janice Toomey of Windmill Lane, Windmill Lane also completed the graphics, and post production. Creatives were Jude Healy and Rob Murray. All of the cast are Eirgrid employees, and we shot on Red and Canon 7d. There’s a lot of cuts in there!