Well we wanted to post this earlier, but as it only went on air on New Year’s Eve, we couldn’t, as it was all very hush hush. Directed by Ken Byrne for Irish International BBDO, creative by Mark Nutley and Pat Hamill, this spot was the sign off for a whole year of celebrating 250 years of Guinness.

Surprisingly, this was the first time that a commercial has featured the actual James’ Gate of the Guinness Brewery. Shot on Red and posted in Windmill Lane, on an extremely windy and rainy night in Dublin. Fireworks were provided by Grucci. This was also a live broadcast, due to go out at 17.59, the year, of course that Arthur signed the lease. But poor weather delayed the fireworks display until 20.58. But anyway, here it is!