Ok, so we all know that Bankers are not exactly the world’s favourite type of person right now, but sometimes, some Banks go the extra mile. Like ANZ for example. Lots of small businesses struggle right now to get hold of our bank managers, or ‘relationship managers’ as they are now called, ask any of us.

But all of that aside, that’s not why I blog this. I like the concept, and the production is great, but what’s really exciting about this film is that the entire campaign is integrated. They’ve shot the longer, ‘viral video’ version and then cut it down to more traditional tv spots of 45 and 30 seconds. AND they haven’t taken the approach that viral video means cheaper video. Stunts, a great chase scene and some strong performance, did not come cheap, especially that shot with the ‘relationship manager’ hanging onto the truck! Enjoy.