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July 23, 2009

Positive Thinking

by Max Brady

I had a little weekend getaway recently. It wasn’t exactly a relaxing one, but still, it showed me something rather interesting.

I had often heard about the great British Spirit during the wars, but hadn’t really thought about it much more than that. Well what a difference between over there, and over here, in this recession.

Here, we seem to be moaning, head in sand, complaining about it and in many respects ignoring the reality of what is happening. We rant and rave, rightly, against a rudderless Irish Government and corrupt, greedy businesses. But in the London Commuter towns they are, if anything, embracing it. I noticed the advertising was very much geared towards recession. Restaurant staff were wearing tee shirts proclaiming the establishment’s intention to “beat the credit crunch”. People you talked to all said, that yes things were bad, but it was time to grin and bear it and get on with things. Interestingly, advertising, and clients, reacted to the recession, while we seem to have flailed around for a year, though finally, and thankfully, that seems to be sorting itself out.
I wonder if we are too busy feeling sorry for ourselves and thinking about who and what is to blame, instead of stealing a little of that good old British Spirit and using it ourselves.

And on that note, here is a spot we’ll have all seen, but that illustrates perfectly what I mean in terms of the difference of approach of two nations. It uses the track from that legendary duo, Morecambe and Wise, ‘Positive Thinking’ from the last recession, ( some of us are old enough to remember that one, and we all survived!).

July 16, 2009

Only the Australians…

by Max Brady

..would do something quite as mad as this for a beer. Produced by @Radical in Sydney Australia, the spot features 1500 cast and had a crew of 150. Fun! The cast is made up of some famous Australian sports stars and personalities, professionals and punters from the street. I’d say the catering budget must have been horrific.

Nice job though! And very Australian, as only the Aussies can be on beer advertising!

Oh, and we’ve been busy, so that’s why we’ve been so quiet, that and the fact that there isn’t a huge amount of work out there that we were interested enough in. But we’re back now!

July 6, 2009

Vertigo

by Max Brady

This new cinema spot for the UK from AMV BBDO, and directed by Tom Carty gives me vertigo. It’s beautifully done, and I love the sound design on it. I can imagine the casting on this would have been, ‘interesting’ to say the least!

Did they cast it in a circus tent? Because it’s not as if you could just go to any old casting studio, or use any old casting couch, and get the guys auditioning to walk a tightrope! Or maybe, they went to the newest gym/exercise craze. Circus training! Yep, apparently the new way to get fit and tone up is to learn to trapeze and tight rope. Enjoy!